SENIMAN KAKAO
A below-the-line advertising promoting Seniman Kakao. A direct mailing kit is created for loyal customers to promote their newly launched chocolate.
Seniman Kakao cafe is located at Jalan Pudu Lama, Kuala Lumpur. Seniman Kakao aims to highlight Malaysian cacao and bring them to international level as other top cacao producing country in Africa or South America. Their chocolates are handcrafted from bean-to-bar with carefully sorted and graded beans from local farmers.
A chocolate tester direct mailing kit is created with matching the concept of "Bean-To-Bar" with placing a real cacao pod with a bar of chocolate inside to emphasized the concept. Beside the cacao pod, an illustrated card about the process of chocolate making was included as well. The tester kit was designed in a simple way with using brown as the main color to give a nature look and feel.
A small square envelop was placed inside the kit with name card, cafe introduction card and miscellaneous.
2 newly launched chocolate were included in the tester kit. One of the chocolate bar will be placed inside the cacao pod.
*chocolates are direct product from Seniman Kakao*
