I created this design for Franklin Park Zoo. I wanted the main focal point to be the Giraffe. I also wanted the words to flow around the Giraffe. I picked black for the color of the words, to make sure that it was easy to read against the blue background. 

For this design, I wanted to main things to stick out more than the rest. Those two things were impossible and I'm possible. I did impossible in red to kind of symbolize stop and I'm possible in green to symbolize go. 

I did this design for an art museum. I chose the bright yellow and large bold font to bring the reader's attention there first. I also shrunk the fonts down to show you where I wanted you to go next.