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包裝設計|Kellogg's

Kellogg's
考慮到小包裝麥片大多數是孩童為主要販售對象,所以這次的包裝改造偏向童趣,選擇使用小怪獸圖示是因為希望這種偏可愛活潑的怪獸能受到小男孩與小女孩的喜愛,色系上也偏單色系,跳脫原有包裝較為複雜的多種顏色。

Considering that most of the small packages of oatmeal are mainly sold by children, the packaging transformation this time is biased towards childishness. I chose to use the little monster icon because I hope that this kind of cute and lively monster will be loved by little boys and girls. The color system is also partial to monochromatic, which escapes the complex colors of the original packaging.
Year | 2020
Graphic Design | Huang Chen
Illustration | Huang Chen
包裝設計|Kellogg's
Published:

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包裝設計|Kellogg's

Published: