Dating For Good 2.0 Branding and Graphic Design

My closing act for my internship with The Hidden Good was to step into a role of a designer to bring our Dating for Good programme into a visual form. We discovered that there was a genuine desire among Singaporeans to seek new experiences and connections, especially after the COVID-19 restrictions in 2020. We developed Dating For Good as a programme to connect singles who care about social causes together. A part of their patronage fee would go to a charitable organisation. 

Here is how the design process went. 

My takeaways from working on this project were

1. Some skills never completely fade away. Jumping into this role meant going back to all the design lessons I learnt while I was in school and retracing my steps through the design process. I was heartened that my design experiences and eye for design helped me through the process. This made my work more enjoyable than I thought. 

2. Collaborate with others when you feel overwhelmed. I went into a creative field I have not gone into for a long time. It was overwhelming at first but speaking to my manager, colleagues and finding a collaborator helped make the work progress more smoothly. 

Thank you for viewing this project!