Asfandyar Ali's profile

SCOTCH BRAND IDENTITY

Asfandyar Ali
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BRANDING SCOTCH BRAND
This project was about exploring brandlessness and branding. We took a look at different items with very strong brandings, in contrast to generic items with no branding, and the differences between these kinds of products.

To highlight that contrast, I took the brand SCOTCH, a household name when it comes to tape and other adhesive solutions, and created a presentation, as if Scotch were to take a much stronger approach when it comes to translating their brand. 

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brand branding graphic design Illustrator marketing strategy
brand branding graphic design Illustrator marketing strategy
brand branding graphic design Illustrator marketing strategy
brand branding graphic design Illustrator marketing strategy
brand branding graphic design Illustrator marketing strategy
brand branding graphic design Illustrator marketing strategy
brand branding graphic design Illustrator marketing strategy
brand branding graphic design Illustrator marketing strategy
brand branding graphic design Illustrator marketing strategy
brand branding graphic design Illustrator marketing strategy
brand branding graphic design Illustrator marketing strategy
brand branding graphic design Illustrator marketing strategy
brand branding graphic design Illustrator marketing strategy
brand branding graphic design Illustrator marketing strategy
SCOTCH BRAND IDENTITY
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Asfandyar Ali's profile

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Asfandyar Ali's profile
Lahore, Pakistan

SCOTCH BRAND IDENTITY

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