Advertising Campaign . Graphic Design
This is a campaign for doubblemint. Aim to reband the aged brand for youngster. Big idea of the campaign is ‘’Chewing gum, chilling trendiness.’’ The Key message of this campaign is Chill like a fashionista with doublemint, which aimed to deliver the message of eating doublemint is trendy, be chill with that.
As vintage fashion style is a trend in youngsters, they are the targeted customers. While vintage style is an approach to attract them and follow the trend.
