Problem Space
The topic of this app is concerned with travelling. People do not have a real option to join trips and find people to travel with that would cater to their needs. I have decided to explore this gap and find out how to help people organise trips easily and fast at best times for them.
Secondary Research
On the basis of the defined problem space, I have delved into a Google search to find out what are the possible options for people in Poland to organise trips and find a travelling buddy. From my search it became clear that there are not that many options. It seems that the only possible choices that lonely people have is Meetup and Facebook Groups. The first one seems to be restricted to business meetings or social events while Facebook groups are based on closed groups where it is not easy to find something that would specifically cater to a personal need.
Primary Research
The established area of needs helped me to carry out a screener survey which narrowed down my search to the group of people at the age between 25-40 who would love to travel more but indeed find it hard to find a companion or a trip that would satisfy their needs.
Synthesis
The interviews highlighted the below ideas:
- no place to easily plan your trip
- no place to find a travelling partner that would be willing to take into account your needs
- no place to find option for decent travel reviews for the self organised trips
Personas
The synthesis translated into the following Personas that create my target audience: travel freak willing to share and organise trips, busy student that needs others to accommodate to her schedule, busy mom with no time to plan for her holidays and needing help with that.
How Might We...
The Problem space to be solved is a s follows:
1. How might we help people find reliable trip organisers
2. How might we help people accommodate trips to their schedule
3. How might we help people find new travel companions
User Flow
As a next step a user flow chart was created to show the main actions taken by the user to complete their tasks.
Moodboard
In this step various options that best describe the app were explored and as a result the below moodboard was created
Branding
Mission and vision
The app focuses on giving the people a chance to explore the world and see it in a new way.
Brand/Personality
Our brand has provides people with a sense of revitalisation as they start a new trip is like starting a new life on a road with new people.
Brand Attributes
Nature, revitalisation and rebirth.
Mobile Prototype
Finally, presenting the end version of the app, which is a collection of all the above research and strives.
Website prototype
To make it a more complete experience I have decided to add a website for those users who feel more comfortable with the desktop use. I hope that you have enjoyed my project. Happy browsing.
