Branding for Nerds. Sounds like a book title, right? However, in this case, it is a very cool branding for Upside: web developers, codeurs and nerds by choice.
Their story
At Upside you are in good company. Their team consist of nerdy, quirky, lovely and funny people. More importantly, these people are really good at what they do, which is the development of kick-ass WordPress websites. Sure, they're too honest, pretty cocky and whine about every pixel. But, they work hard – way too hard actually – to give customers what they need: A website that makes them happy. In short: At Upside you get Nerds with Benefits.
Colors
The 1980s: era of bright colors, videogames and MTV. And of technological advances and the birth of the World Wide Web... All essential stuff we tried to capture in this rebranding of this web agency.
