For approximately 25 years, Bet Am Shalom has hosted a Judaica Craft Show with approximately 50 juried artists from Israel and the United States.  They promote the show through direct mail, direct email, print advertising, online advertising, and social media.  We created a series of ads to run in various print publications and online sites.  The general structure of the ads remained consistent, but the images used changed week to week.  This project contains some samples from this project, including email headers/footers from direct email.