Working with family can be tricky, but when your family is a talented climbing coach with a lot of trust in your creativity, it can also be a pretty great experience.

Emmett works with all ages and levels, and emphasizes proper technique so his students can become more confident athletes. His brand needed to stand out from other coaches in the Denver area and present a professional face to potential clients. And bonus points if it could capture his buck-the-norm personality and passion for sharing his love of climbing with others.

Check him out: emmettcookson.com