It's great when monsters smile
Herraizsoto is an advertising agency founded in 1997. This t-shirt is a tribute to its claim and its way of understanding life. "It's great when monsters smile" is its message to the world, it talks about doing things for and by the people, about doing real things, things that come from the heart and reach the mind, things that are worthwhile; beautiful things without much more intention than to be beautiful. And that doing that something is what makes the monster in us smile.
A lettering like a silent scream. A lettering that speaks about what herraizsoto never was: an agency. And what it always wanted to be, a rock band.
