Andersen Brand Pubs
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Brand identity and materials for the craft beer manufacturers and Andersen Brand Pubs owners. And yes, the beer is good, it really is.
Is og ild
Andersen Brand Pubs was founded by true beer fans. They have passionate beer-loving hearts which gives them inspiration and cool, rational heads which guarantees the highest quality. Add some fantasy, sought-after travel, and a Scandinavian view of life. And a little of humor as well as self-irony — and you get Andersen Craft Beer brand. The owners put a great deal of time and effort into creating the various recipes in Dutch and Polish craft breweries. They experimented repeatedly to come up with something never done before, something special. And they created not just a beer but a fairytale.
Identity
In Bush we have designed a distinctive beer logo combining the northern temper with Scandinavian brevity.
The main element of the brand is a portrait of the very same Anderson, who was so fond of the beer himself. And the Hans Christian Andersen fairy tale character — the mermaid emerging from the beer-suds.
In our studio we have chosen brand colors and fonts, have designed visual identification elements and created a brandbook. We’ve prepared the layout for business documentation, for printed and promotional materials, menu, merch... everything that makes a brand recognizable and significant.
Labels
Every type of Andersen Craft Beer has the name of one of Andersen’s fairytales, each with its own taste and story. From the white coolness of the wheat ‘The Little Match Girl’ to the almost black acerbity of the stout ‘Philosopher’s stone’, we’ve designed the labels for more than 10 kinds of beer. And every couple of months new seasonal brews appear on the scene.
Website
Vivid, modern, stylish and to-the-point. It shows the brand history and philosophy with inspiration and a touch of self-irony. It invites you to the pubs — to book a cozy place. And, of course, to introduce you to the beer!
♥ Thanks for watching
