![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/54f4a9121338383.60c3895ed0e3e.jpg)
Arden
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Live Where Life Happens
Arden at Parkside SE10 is the final phase of a landmark regeneration project based in South-East London that has spanned nearly a decade.
Working closely with the client we developed a brand and visual identity that took direct inspiration from its location, surrounding areas and local community. Perfectly placed right at the centre of vibrant Lewisham, historic Greenwich, and the vast verdant open-spaces of Blackheath; Arden is an idyllic modern residential development that had a unique and distinct personality.
As part of the wider sales and marketing campaign, we also created a multi-lingual local lifestyle brochure, floor plan brochures, general factsheets and investor guides, as well as a variety of print and digital media and OOH advertising. We also collaborated with local people and businesses, including a Lewisham based artist who created three bespoke paintings inspired by Arden and the area, which we also used as the main brochure’s dust-jackets for an added layer of community collaboration and distinct design.
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![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cf2ed9121338383.60c3895ed51b4.jpg)
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b2456e121338383.60c3895ecfe8b.jpg)
Above: Arden brand mark story
Above: Marketing film
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d0e74a121338383.6140bcc319f5a.jpg)
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4aac67121338383.60c3895ed46d5.jpg)
Above: Arden brochure covers
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/18904d121338383.60c3895ecea2e.jpg)
Above: Arden brochure dust jackets
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ddb18b121338383.60c3895ecf275.jpg)
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/084097121338383.60c3895ecdebe.jpg)
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fc3ae9121338383.60c3895ed3d21.jpg)
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1aa162121338383.60c3895ed0950.jpg)
Above: Arden brochure selected spreads
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b37026121338383.6140bcc31abc0.jpg)
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cbdda7121338383.60c3895ed2773.jpg)
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d29458121338383.60c3895ed03fd.jpg)
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bdddba121338383.60c3895ecbca5.jpg)
Above: Arden brochure- Mandarin edition
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/aea886121338383.6140bcc319894.jpg)
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/11b7fc121338383.60c3895ecb4c6.jpg)
Above: Arden floor plan brochure covers
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/aa6f58121338383.60c3895ecf94a.jpg)
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/24a4d3121338383.60c3895ed3582.jpg)
Above: Animation
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d2b737121338383.60c3895ecad11.jpg)
Above: Arden fact sheet
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/63fef4121338383.60c3895ed19d6.jpg)
Above: Arden investor guide
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/96ffac121338383.60c3895eccfc9.jpg)
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/19eded121338383.60c3895ed2c69.jpg)
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d677c8121338383.6140bcc319171.jpg)
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/104f4e121338383.60c3895ecc4ba.jpg)
Above: Building site hoarding
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a7f5b9121338383.60c3895eca153.jpg)
Above: Email marketing
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/15386d121338383.60c3895ecd6cc.jpg)
Above: Digital advertising
![animation brochure Hoarding logo property video Advertising app floor plan marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/582184121338383.60c3895ec9c1b.jpg)
Above: Touch screen application used in development marketing suite