Client:
Rhode Island Coalition for the Homeless
Chanllenge:
Lack of awareness.
Need more politicians and members of the annual luncheon to donate their time and money toward making RICH's mission a reality.
Insight:
The year 2023 is a realistic date to end homelessness all together.
We need to take a different approach in our campaign to catch the members of the annual luncheons attention.
Strategy:
Use RICH's strategy and create a campaign that will give RICH more notoriety.
Providence Journal theme to resonate with the target market.
A light-hearted approach to distance ourselves from past campaigns.
