Cuegrass Festival
Design refresh proposal for Cuegrass, Raleigh's first Bluegrass and BBQ music festival, produced by the Empire Restaurant group.
I wanted to create a more contemporary look/feel for the festival advertising, merchandise, and event signage. I choose the vibrant pink, black, and white color scheme to grab attention and to appeal to Raleigh's booming younger population.
We did not end up using this refresh look/feel, as it was eventually decided that the existing branding was well established and recognizable.
Original Branding:
