FENWAY MENU BOARDS
The Red Sox reached out to me to refresh their menu board designs at Fenway Park. They wanted to replace their outdated printed menus with digital menus that could update information and show ads. They wanted to keep the classic Fenway feel but not have it be as heavy-handed as it was before. I ended up creating these versions for them, which differentiate the alcohol menus from the food menus with different colors to help people find what line to get in easier, large and bold type that can be easily read from far away while waiting to order, and an image on the side highlighting whatever product on the menu they want to promote. I also created some highlight reels of ads to pop up on the screen between innings.
