WOMENSWEAR COLLECTION INSPIRED FROM VAJOR
PROJECT : A college project on womenswear.
CHALLENGE : To pick a brand that is accessible to understand its aesthetics.
Come up with a theme.
Develop prints and surface ornamentation based on the theme.
Design boards & collections inspired from the brand's aesthetics for spring/summer 2020 (ss 20).
PROCESS : Research . Theme. Representation of boards .Surface ornamentation. Design. Illustration. Toile.
Vajor came into being in 2014 with a very clear concept in mind.
"A brand for the independent minds, the kind hearts & the nomadic souls."
We live and breathe this very motto.
The brand has its own identity which is about being organic, rooted and modern bohemian in its approach. Vajor is a refreshing break from the monotony of this industry and it is expanding its horizon a little more everyday to become the ultimate tool of self-expression.(source from the brand's official website)
My VISION : Focus on basics of a design.
Suggestive to the brand about the collection in future.