从“双魂人”到“优伶相公”，深埋在血液里的性别从未停止流动。在“被忽视的一代”和“彩虹经济”的敦促下，ONCE AGAIN 应运而生。品牌是在以人群需求为主导，以文化传播为核心，以剧场式空间划分为特色下建立的有关性别流动群体的商游一体化流动空间。
ONCE AGAIN 聚焦于未来性少数群体文化与主流文化的碰撞以及性少数群体话语权的建立与重塑。立足包容、体验、快时尚和自我释放的品牌理念， 通过“人群自身的行为符号分析”进行空间的组织（品牌入驻），通过“社会对人群的价值判断”进行空间碎片拆解（空间叙事），透过立体的空间系统叠加，进行场景意义的拆分、拼贴与描述，开创一场剧场式空间叙事下的品牌实践。在空间系统中将时间、事件与品牌交融在一起，采取并置式结构，由内而外的打造专属人群的未来自觉型流动商业空间。
我们的城市从不缺少空间，性别流动群体也从未消失。
From the "two souls" to the "starring actress", the sexes buried in the blood never stop flowing. Under the urging of "Neglected Generation" and "Rainbow Economy", ONCE AGAIN came into being. The brand is an integrated business travel space for gender mobile groups established under the leadership of crowd needs, cultural communication as the core, and theater-style space division as the characteristic.
ONCE AGAIN focuses on the future collision between the culture of sexual minorities and mainstream culture, and the establishment and reshaping of the voice of sexual minorities. Based on the brand concept of tolerance, experience, fast fashion and self-release, space organization (brand entry) through "crowd's own behavior symbol analysis", and space fragmentation dismantling (spatial narrative) through "society's value judgment of the crowd" , Through the superposition of a three-dimensional space system, to split, collage and describe the meaning of the scene, creating a brand practice under theatrical space narrative. In the space system, time, events, and brands are blended together, and a juxtaposition structure is adopted to create an unconscious mobile commercial space for the exclusive crowd from the inside out.
Our cities have never lacked space, and gender mobility groups have never disappeared.
ONCE AGAIN focuses on the future collision between the culture of sexual minorities and mainstream culture, and the establishment and reshaping of the voice of sexual minorities. Based on the brand concept of tolerance, experience, fast fashion and self-release, space organization (brand entry) through "crowd's own behavior symbol analysis", and space fragmentation dismantling (spatial narrative) through "society's value judgment of the crowd" , Through the superposition of a three-dimensional space system, to split, collage and describe the meaning of the scene, creating a brand practice under theatrical space narrative. In the space system, time, events, and brands are blended together, and a juxtaposition structure is adopted to create an unconscious mobile commercial space for the exclusive crowd from the inside out.
Our cities have never lacked space, and gender mobility groups have never disappeared.
