Big Market
Big Market is simple online grocery shop aiming at local users.
The Challange
In 2019, the Big Market was started in Ahmednagar.By the end of 2020, number of users increased but receded to a slew of disparate features that made the experience slow and complex to use. I redesign the Big Market grocery shopping experience for the fastest growing startup in Ahmednagar.
User Research
Target audience
Housewifes and working womans.
Targeted for families.
Existing apps
There are many grocery apps present but the service is not available in local area.
The apps which are built for there local area are not updated and having poor UI.
User needs
Due the corona pandemic online grocery shopping users are looking for the app that can satisfy their needs.
User need the groceries in reasonable rates and good home delivery service.
Wide variety of the in food items.
Good quality of food at door.
User Pain Points
User only can by from nearby market,so had to buy available things in available quality.
Vegetables and grains had to refined.
Groceries had to buy from different places.
Had to stand line.
People are expecting home delivery now with a good packaging.
Bad whether and transport.
People may get forget few items while shopping.
User Plus points
Satisfaction items has been purchased after careful observation.
Secondary Research: Competitive Analysis
User Journey
Visual and Brand designing
Information Architecture
Wireframes
Prototypes
User Testing
In intial prototype user was having difficulty in reading the item name and its details.
One of the user finds home screen little bulky.
