50 Story Salute

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50 STORY SALUTE
Client: Ancestry
Film Teaser | :30 Sec Spot

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For the 50th anniversary of Memorial Day, Ancestry wanted to salute 50 fallen heroes. In this 30 second spot, we highlighted the heroic actions of Cpt. Francis Wai, the first Chinese American soldier to ever receive the Medal of Honor.

Wai was involved in the amphibious invasion of the Philippine Islands. Wai arrived on the beach in the fifth wave and found most members of the battalion were leaderless, disorganized, and pinned down on the open beach. Assuming command, he moved through the rice paddies, without cover. With deliberate disregard of his own personal safety, he advanced without cover to draw Japanese machine-gun fire, thus exposing the locations of the entrenched Japanese forces. This won them the battle. Wai was killed leading an assault against the last Japanese pillbox in the area.

S T I L L S

Client: Ancestry Year: 2021

Agency: ZENO

Direction: Seth Deter

Art: Seth Deter
Copy: Desmond Chan
Design: Seth Deter & Brittaney Skavla
Animation: Seth Deter, Brittaney Skavla
Music & Editing: Seth Deter
Story: Seth Deter & Desmond Chan

AD: Seth Deter

CD: Kamel Ajerdi
ECD: Jeremy Kinder
Producer: Irene Yardley