Logo- 

I have created a new logo for the Youth Well Told campaign which remains recognisable as a McCann product but reflects its new purpose and audience. I have kept the key features of the Truth Well Told logo but changed them slightly to help appeal to a younger target audience. I chose to use bright colours to make the design attention grabbing, something which is a necessary factor if to be viewed on a screen, as it will need to stand out on social media. The shapes I have used to display the word ‘youth’ and the ring around the text make the design seem youthful, fun and welcoming, which will attract my target audience more than a fully black corporate logo. 

The logo has been designed so that at any scale or on any media, it will be legible. This makes it possible to put the logo on a range of materials, such as hats and mugs, which can be used across the campaign or by the Youth Well Told members. The logo can be converted to RGB or CMYK when needed so it is suitable to be displayed on a range of assets.

Poster - 

My main aim throughout this project was to make the designs eye catching, to immediately grab the attention of the target audience and spark curiosity and intrigue. I believe I have achieved this through the poster design as it directly speaks to the audience encouraging them to utilise their talents. Using the same design theme from the Youth Well Told logo, I am keeping the designs consistent to keep a familiarity across all assets. I have done this by using the same colours seen in the logo and the continuous use of shapes, once again making the design feel fun and encouraging. The colour mode for this design will be in CMYK as the file will need to be suitable for print. The posters will be printed on 200gsm paper at A2 and if to be used outside they will have a gloss lamination over so the poster won’t get damaged.

For this brand I have illustrated a set of figures which will be used across the majority of this campaign. The figures are coloured obscurely, with pink or blue skin, to deviate away from looking like real people. This helps pursue the idea of inclusivity as no race or gender will feel unrepresented. These characters are defined by their actions and will hopefully show that anyone can be apart of Youth Well Told.

Twitter -

The Twitter graphics I have created have Youth Well Told as the lead brand, which is why the logo is placed directly in the centre as it will be the first thing the viewer will see. The colourful logo is placed overtop of a black and white image making the colours stand out more and ensuring the logo wont clash with the background. All photographic images used across this campaign will display the welcoming and creative atmosphere Youth Well Told will provide.

Instagram - 

The Instagram graphics feature the same design elements as the poster. They can either be used individually which will spark curiosity from the audience, or collectively as a carrousel post giving the audience all the information at once. These design are the most colourful as they need to stand out as much as possible from the thousands of photos on peoples feeds, as on social media you only have 3 seconds to grab someone’s attention before they scroll away. The format for these files are RGB as they are only to be displayed digitally. 

Animation for Facebook and Instagram stories