Project: IStore meets Prince Kaybee was a content partnership between core group South Africa’s Apple store and multi-award winning DJ and producer Prince Kaybee. The campaign aimed to showcase the relationship between leading musicians, artists, painter and film producers use Apple products to advance their creative passions.
Brief: To host private music and talk sessions for the Apple community in at the flagship store in Santon with Prince Kaybee giving free workshops on how to use Apple Music products like Logic and Garage band. All workshops were fully booked and successfully trended across all social media platform. An encore was request, with Prince Kaybee inviting giving a free producers masters class to young musicians.
Agency: Inner Child Media
Client: Apple South Africa & IStore Sandton for CoreGroupSA
