MTR Laban Flavored Chews Packaging
MTR Foods is a food products company based in Bengaluru, India. The company manufactures a range of packaged foods including breakfast mixes, ready to eat meals, masalas and spices, snacks and beverages.
In 2017 MTR launched a new brand called Laban
Stretchy, chewy, sugar coated candy Delicious fruit flavored chews Bite into the delicious flavors of strawberry, mango, orange and green mango.
Since the launch of Laban new packaging, it has been received well by consumers.
Laban packs were put out in stores online and have been well received since!
We decided to stick with the chalkboard treatment used for the earlier pack, since it had become an identifying element and was associated with the brand.
Drawing inspiration from our daily life to highlight the playfulness of the product.
Red color was picked for the background as it was for strawberry flavor.
The typeface complemented the theme of kiddy and quirkiness which went with the packs. We used stretchy man mascot on the pack to introduce the product inside.
Client : MTR LABAN
Agency : Elephant Design, India
Design Director : Mayuri Nikumbh
Lead Designer : Nikhil Phadke
Communication Designer : Shivvanni Ghugre
Agency : Elephant Design, India
Design Director : Mayuri Nikumbh
Lead Designer : Nikhil Phadke
Communication Designer : Shivvanni Ghugre
Thank You!
