Cannes Lion 2020-2021
Silver Brand Experience
Bronze Innovation
Bronze Brand experience
London International Awards LIA
Gold Evolution / Innovation
Shortlist x 2
D&AD
Graphite Pencil / Innovation
Graphite Pencil / Product Design
El Sol de Bilbao
Silver PR
Silver Innovation
Bronze Brand Experience
El Ojo de Iberoamérica
Gran Ojo Tercer Ojo
Silver x 7
Bronze Design
Ideas Awards
Gran Prix / Gold x 4 / Bronze Design
One Show
Shortlist / Green Pencil
Shortlist / Experiential & Immersive
Shortlist / Public Relations
We only had to introduce a decontaminating element in the process of washing clothes in rivers. The bar soap was the perfect space. At ANDEA we realized that by intervening the soap bars we could turn this polluting ancestral custom into precisely the opposite: a systematic and autonomous decontamination network.
F O R M U L A
After a two-year investigation together with a great team of engineers, chemists and biologists (Cirsys),
we found a unique microorganism capable of generating probiotics that feed on the pollutants of the river.
We put these microorganisms in bars of laundry soap. We intervene in the soap formula to make it eco-friendly and so that the soap can properly hold our probiotics, without damaging them or reducing their effectiveness. After several tests, we were able to convert a common laundry soap into a product to decontaminate river water.
During the natural washing process, soap releases particles that fall into the water; in these cases, they fall into the river. Thanks to the formula of our soap, the falling particles adhere to the stones and algae, decontaminating the river even moments after washing.
ME :)
