Costa Coffee is the leading coffee shop in the UK with over 2000 stores and recently sold for £3.9 billion. Their signature coffee blend Mocha Italia is the nation’s favourite, although what makes them such a success comes from their passionate Baristas delivering a great customer experience.
However, their problem was in Deployment, this is a structure for a way of working in their coffee shops. For many years Costa had no clear structure and system for Deployment and was in need for a way of bringing efficiency and clarity for Baristas in store.
However, their problem was in Deployment, this is a structure for a way of working in their coffee shops. For many years Costa had no clear structure and system for Deployment and was in need for a way of bringing efficiency and clarity for Baristas in store.
The goal of Deployment is for Baristas to understand clearly what their job role is when they are on shift with a team. What are their responsibilities for delivering the brand experience? Deployment is a communication tool that supports managers by drawing out a plan of action for their Baristas- what roles will they be doing at what time.
