DESIGNS FOR CHANGE - ASSIGNMENT
For this assignment, I chose to battle the topic of gay blood donation, namely the rule around donating blood as a gay man, and how it was outdated.
Digital magazine ad designed to emulate the style of Australian Red Cross advertisements. Images taken from Pexels. Design made entirely in Indesign.
Animated banner made in after effects - this ad would appear on top of websites and as a pop-up YouTube ad at the bottom of videos.
Mockup of tweet for the campaign. A hashtag was created to try and gain traction, and to show the love that could be given to those in need with a new testing system.
