Proyecto de branding para una pequeña y acogedora cafetería en la Ciudad de México. Toma su nombre de la calle en la que está localizada, por lo que decidimos trabajar con la idea de un “negocio del barrio”. Se utilizó textura de madera para darle cierta sensación de cordialidad y sencillez. Se hizo una guía de estilo para que la identidad se aplicara de manera constante a toda la papelería, folletería, etc. y en cualquier situación. Se realizaron notas de remisión, menús, flyers e imanes.
Branding project for a small and cozy coffee shop in Mexico City. It takes its name from the street wheres it is located, which is why we decided to work with the idea of a "neighborhood business". We used a wooden texture to give the brand a certain feel of cordiality ans simplicity. A brand guide was made to ensure the correct and constant application in stationary, flyers, etc. in any situation. Cross-reference notes, menus, flyers and magnets were made.
Branding project for a small and cozy coffee shop in Mexico City. It takes its name from the street wheres it is located, which is why we decided to work with the idea of a "neighborhood business". We used a wooden texture to give the brand a certain feel of cordiality ans simplicity. A brand guide was made to ensure the correct and constant application in stationary, flyers, etc. in any situation. Cross-reference notes, menus, flyers and magnets were made.
