REBRANDING | CLIENT: AAM ADVISORY
Lines with levels and layers of meaning. But still tactically sound.
AAM Advisory is a Singapore-based wealth management and financial advisory firm that offers a holistic approach to managing one's wealth and finances. Essentially AAM takes care of your wealth from planning, retirement, estate and other funds.
We developed a tagline that could easily encompass the different aspects of the company, while being aspirational at the same time. The proposition of Planning Beyond allows for multiple add-ons, and the company has utilised this till this day.
Client: AAM Advisory
Agency: Ogilvy
Creative Direction: Erwin Nah
Art Direction: Joel Tang
Copywriting: Erwin Nah
