AXIS ESTRELLA TERRACES
Campaign “NO CONDITIONS APPLY” offers is the most uncommon term used in real estate transactions.
The campaign was bold enough to communicate on NO CONDITIONS applied for the genuine home buyer. The No Conditional offer protects the buyer by preventing on paying any extra charges like, floor rise charges, pool view, corner flat etc., hidden cost. The creative element used a negative communication and also the copy to gain an edge and make noise.
AThe idea is all about strategizing the communication of the major USP offered advanced home automation solution; the ideology on the creative communication is to bring the current scenario in the society how good are younger generations kids in using the advance apps and smart phones, it’s as uncomplicated like a game to handle your home when your away, that’s how we said STAYING CONNECTED TO YOUR HOME IS NOW A CHILD’S PLAY.
