With creative play being threatened in a high paced world, kids are limited from having their play time the way it used to be. Exposures to high tech gadgets such as smartphones, tablets, video games; or over-loaded time spent on school work and extra curricular activities are just the few reasons why kids spend less time with traditional play.
LEGO Power Sticker is created to add a spark to their play time, to promote time spent actually building, creating things, instead of just emerging in virtual realities.
Project Manager and Copywriter: My (Emmy) Truong
Creative Direction: Yongbin Kim
