Know your food is a one-stop mobile application that allows the user to scan the barcode present on every food packet, giving them in-depth information about the labels, the truth about the claims, Accuracy of the nutritional values and the rightfulness of the “fat free” and “Sugar free” labels.
It also provides features such as Ingredient alerts, expiry date reminders, product saving, allergen Alerts and
product recommendations.
The marketing strategy involves advertising, using hoarding to strike a thought in the readers mind as
well as strategic placement of the same outside grocery stores and supermarkets.The brand will have also be present on social media such as Instagram because that’s where the youth is the most active.
"It is a transparent system for you to see right through it"
