How They Lived: The Tampa Bay Times
In Spring 2021, my capstone team Vixit Media Agency was given the task of creating a campaign for the How They Lived newsletter, the Tampa Bay Times' weekly obituary newsletter. We used extensive research and collaboration to create a campaign and strategy to increase readership and build community. As the graphic designer, I created our plan book, all tactics, and final presentation. Here is our plan book.
Account: Molly Horton
Copywriter: Joe Rothwell
Graphic Designer: Mary Kate Brennan
PR Specialist: Samantha Norman
Digital Strategist: Teagan Noblit
Media Planner: Lydia Goetz
Quantitative Strategist: Cate Enrooth
Qualitative Strategist: Lynn Kruel
