Challenge: Orchard Thieves was a huge success in the Irish market, so much so that Heineken wanted to launch the brand globally in 2020. I was tasked with creating an On-trade and Off-trade platform that supported the Global TV campaign.

Solution: “Fox Marks the Spot” encouraged our audience to Explore the Extraordinary wherever they are. Because when they do, they are always rewarded. Wherever the Orchard Thieves fox is found, Orchard Thieves will be there to unlock extraordinary in that space - through experiences, promotions, prizes and of course, the drink itself.