Ashley Tan's profile

Ashley Tan - Graphic Design Portfolio

International Advertising Association
I often work with IAA to create various event assets for them, ranging from online ads and media assets, to print-ready material, such as buntings, posters, and brochures. Their needs vary from event to event, and I ensure that each work is matched appropriately.
Palm Oil Discourse
I was commissioned to create a corporate identity package for a start-up news and information network, called Palm Oil Discourse. The project oversaw everything from logo design, to web and social-media mockups. The company looked to target a younger audience and wanted this to be reflected in their branding.
Personal Branding & Design
Often, with larger companies looking for design work, I also work with individuals and smaller business and entrepenuers to create design and print-ready artwork. In these instances, all elements of the work are drafted and created from scratch, which results in the work being a collaborative process with the client.
Visit ASEAN 2021
Commissioned to create a Visit ASEAN Logo which was presented to as a bid to promote tourism. Taking in regards the representative countries, I included motifs and color schemes that best represented the SEA region. This challenged me to research and understand international markets and consumer behaviours.
Sugar Rush by Steph & Sugar Sweet Stamps
Sugar Rush by Steph, along with their sister company, Sugar Sweet Stamps, commissioned me to create mascots and an overall sense of branding for their business. I was also asked with creating a Christmas Advent Calendar. I created the packaging design for Sugar Rush’s products as well as products such as stickers, that was tailored specially to their brand, under tight deadlines.
Corporate Branding Identity
Corporate identity is crucial to companies who want to create a lasting impression, so I often liase directly with the company themselves in order to create logos, namecards, and more, to better represent their brand. 
Ashley Tan - Graphic Design Portfolio
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Ashley Tan - Graphic Design Portfolio

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