This project was for Otter Island Water Park. I created a design brief for their 2021 marketing campaign.

I created a design brief for Otter Island Water Park with my marketing campaign ideas for their 2021 season and events throughout the year. In the brief I have included a persona to represent their target audience as well as a SWOT analysis to show the strengths and weaknesses of the company as well as analyzing the competition. 

This page of the brief includes Otter Island's brand statement, client overview, the campaigns key challenges, and a description of the target audience.

This page of the brief includes service information for the park, summary of the competition, their primary message, as well as the communication channels of the 2021 marketing campaign.

This is one of the magazine advertisements I created for the 2021 marketing campaign. The target audience is for families and people of all ages to enjoy the water park as it is transformed into an ice park. This even includes light shows and hundreds of ice sculptures for the public to enjoy.

This advertisement was created to be placed on Facebook in order to generate interest and attendance for Otter Island's Mardi Gras celebration During the evening hours throughout the month of March. Thinking of the slogan "What happens on the float, stays on the float" came to me after much brainstorming for this campaign and it's deliverables. The slogan seemed to go perfectly for the target audience of adults over the age of 21 who can attend these evening festivities.

I created this billboard design for Otter Islands Freedom Fest which takes place during the weekends in the month of July. The target audience is families and people of all ages. The park will stay open late and their will be live music and fireworks for everyone to enjoy. I decided to place my design on a billboard mockup just to show the deliverable in use.