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    Multi-Page Micro Site
    The Stok Micro Site is the hub of this campaign. All of the elements ultimatetely lead back to this site in some way. The home page introduces the grill and its different varieties. You can chose the grill that best fits your price range or needs.The inserts page is a fun and interactive way to learn about the different inserts and their uses. You click and drag an insert to the grill and it will tell you what that particular insert is for and how to use it. The recipes tab is a great way to find recipes that have been altered for the grill. You can search and share and even filter your search based on different categories or by a particular insert you want to use. The last tab is for the daily insert challenge. Participants can enter the challenge through the site and are assigned a different insert for every day of the week. They can only cook with that assigned insert for the day. This challenge is meant to promote creative cooking and finding new ways to cook. You then upload a picture of your meal and the insert used for that day to advance to the next day.
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    Guerilla Advertising Component
    This element shows cookies being baked over a street grate. The grate is supposed to represent the grates of a grill- showing that unique things like cookies can be grilled with the different Stok inserts.The steam coming out of the street grate will also lend to the fact that cookies are being made and will draw attention.
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    Social Media: Stok Pinterest Board
    Share and search recipes, fun food ideas, grilling tips and more.
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    Direct Mail 
    This direct mail piece will be sent to the homes of potentially interested Stok customers. It is meant to follow the idea of staying out of the kitchen by showing kitchen doors being opened to people happily cooking outdoors. There is also information on the grill itself, how and where to buy.
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    Digital Billboard
    This billboard is simple yet effective as its easy to read and hard to miss but doesnt require time or stopping to get the message across. The smoke from the grill moves in the background while the sublte smells of grilling are released into the air to attract customers and get them thinking of how much they would love to be in their backyard grilling at that moment.
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    Bus Shelter Take Over
    This bus shelter has been completely taken over by the Stok grill. There is grass placed on the ground to give people the feel automatic feel of being outside in the yard. There is an actual stoke grill making grill noises, emitting smoke and even releasing subtle barbeque scents.
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