EVRIBEAUTY - Logo & Packaging Design
PROJECT: Create a new beauty line called "EvriBeauty" for Walmart's new dollar shop program. Use existing packaging dieline to create artwork concepts. Design both a logo and branding design for the line of products.
I created 5 design directions, with logo variations, for my manager and peers to review. The first 4 were based off their direction and preferences. The last option was my "wild card" that the VP of marketing loved and decided to move forward with.
Next, I finalized my concept, showing typeface options. I proceeded with the chosen logo design.
Examples of the final artwork on items in the product line:
These products can be found in Walmart stores as of Spring 2021.
