Sapphire Retail is a Pakistani high-street clothing retailer which sells ready-to-wear, unstitched and haute couture
Task:
Campaign Idea for "Lawn" Vol III
Solution:
A striking and popping style was created, which is based on colour of the print & its contrast with the the monochrome background.
The use of the hashtag ( #standout) makes every woman standout wherever she goes may it be Grand Istanbul bazar or a birthday or event.
This style will distinguish the company from competitors and draw attention of the target audience
