QUEENSLAND GREATS AWARDS – This DPC Events & Engagement awards program was rebranded in 2022, for the 2023 event. From a number of concepts presented, my concept "Queensland Treasures" was chosen. I have created a huge amount of collateral which has been rolled out ahead of the June 2023 event, including Nomination and Awareness videos, social media graphics, digital guidelines and program, media wall, online graphics and so on.
QUEENSLAND VETERANS' COUNCIL – this visual identity involved strong stakeholder engagement, from creating a brief back to the client to help refine preferred styles of illustration and typography, to presenting four options to the Council members at one of their meetings.
PETER DOHERTY AWARDS – 20th ANNIVERSARY BRAND. Created for the Department of Education's annual awards event, the 20th Anniversary deserved something special to promote excellence in STEM.
NORTH WEST MINERALS PROVINCE – Queensland Government's State Development department wanted a new brand for their strategic blueprint to showcase the north-west's economic potential, and subsequent roll-out to collateral. I created a wordmark symbolising shapes directly related to the region, with a strong graphic element that formed a distinctive look and feel which continues to be used on current collateral.
• wordmark/brand concept and design
• collateral roll-out
• wordmark/brand concept and design
• collateral roll-out
EVENT/CAMPAIGN BRAND – Part of the Queensland Anzac Centenary program, the March of the Dungarees was commemorated with numerous community events to recognise its history and raise awareness with younger generations. A distinctive brand—to evoke the era—and collateral templates were created for distribution to 28 communities/event locations.
• wordmark/brand concept
• collateral templates
• wordmark/brand concept
• collateral templates
CAMPAIGNS, PROGRAMS & EVENTS – a variety of digital and printed graphics used for Queensland Government's Department of the Premier and Cabinet campaigns, programs and events, both internal and public-facing. Styles needed to vary according to target market and purpose, be seen at a variety of scales and applications, be engaging and appropriate for the messaging.
• branding concepts
• collateral design
• range of styles
• branding concepts
• collateral design
• range of styles
