Balance is a sense of equality and is visually and aesthetically pleasing. The sides are not exactly symmetrical, but the image is still balanced. There are two different types of balance informal and formal balance. Informal balance is dynamic, while formal balance is focused on the Image. The three main balanced types of balance are horizontal, vertical and radial Balance.
Contrast is the differences between elements such as value, colour, texture, and shapes which helps creates visual elements and adds interest to your work.
Emphasis draws attention to a certain focal point within an artwork. Elements such as colour, value, shapes and other elements can be used to achieve emphasis. A common word to describe emphasis is dominance.
Repetition creates visual unity within a photograph. Repetition involves the colour, item or element which creates a pattern and makes the artwork seem active while also drawing the attention to the artwork.
Movement directs the viewers eye to follow a certain path through an artwork, and to also to show movement in a direction.
Rhythm is repetition of visual movements which help structure the image and give it dynamic strength. Rhythm also works in hand with movement to create the visual equivalent of a musical beat.
Proportion refers to the size of parts in an object in relation to other parts of the same object. Scale is the size of an object compared to another object. Proportions such as the rule of thirds and the golden ratio are thought to be more naturally pleasing.
Varity involves the difference in objects which add interest to a visual image. Which can be achieved by changing size, point of view, and angle of a single object which all can be used to create interest in a image.
Pattern utilizes repeated elements such as lines, shapes, tones or colour can make the photograph interesting.
Unity describes the visual relation between elements in a photo. In a design the different elements look as though they are one and all belong together.
Harmony is about creating a visually appealing image which can be done through Rhythm which directs eye movement and patterns, or shapes can also help achieve harmony.
Line is a point that moves, guides and leads toward something that creates perspective. Lines define the position and direction of design, lines can also convey emotions, feelings and mood.
Shape is a two-dimensional object in an enclosed space defined by line or by contrast and its surroundings.
Space is the area within, around, above or below an object. Areas between design elements are called negative space or white space, space is important as it allows the image to ‘breathe.’
Colours can be created through the combination of three properties, Hues- the name of the colour, intensity or saturation- purity (rich or dull) of the colour and Value or brightness in any given context.
Texture refers to the surface quality, or how something appeals to feel.
Typography is the art of arranging words to create an artwork.
Volume can be accessed in height and depth which relates to the perception of weight a form or composition carries in a design
Value is a measure of relative lightness and darkness of colours and gray tones within an artwork.
