Woo-Dang l Packaging Design

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【相信設計 I 好嗨蝦Woo-Dang之黑白配】

Woo-Dang這詞彙是由馬來語"Udang"（蝦）演變而來的，接近的發音是“嗚-當”，有趣之餘也容易留下印象。這是本地蝦餅老品牌順應大家的生活方式和習慣推出的新蝦餅系列，無論原材料的取得、製作過程、口味研發、質量保存等都不同於過往的傳統方式，品牌投入了大量的資金與人力去開發一站式的生產線，務必讓消費者吃到紮實美味的馬來西亞蝦餅。

Woo-Dang的原味80%原蝦肉蝦餅與炙熱的麻辣蝦餅這兩款包裝，消費的對象大多是上班年輕的上班族，所以整體的方向是帶有趣味時尚，讓吃蝦餅的文化不單調。在logo的設計上注入了流動線的圓融，主角插畫方面也盡量簡潔但保有造型。在配色上我用了兩極化的色系，去凸顯產品的視覺效果。最後包裝製造上我們也選擇了拉鍊式的封口，這樣可以最大程度保留蝦餅的美味。

每一道關口的用心，都為了給消費者最棒的美味。

The word Woo-Dang derived from the Malay word "udang" (shrimp). and the close pronunciation is "woo - dang ", so the idea of changing "u" to "woo" was developed. The pronunciation is easy that everyone can remember. Most of the consumers are young office workers, so the overall direction is to being more fun and trendy, emphasised the culture of having shrimp cracker to another level, but not just a snack. The design of the logo is infused with a smooth flow of lines, and the Mr. Prawn illustrations are as simple as possible but retain the shape. In the color matching, I used a high contrast colour range to bring out the visual effect of the product. We also chose a zipper seal for our packaging production, so that the deliciousness of the shrimp cracker can be preserved to the greatest extent. The intention of every steps is to give our consumers the best taste.