In this presentation I’d like to show another design variant of the second part of my project of automotive logos branding. Car service provides wide range of automotive services and stands out from competitors.

The palette of colors represents clean and welcoming workshop area with bright elements which guarantee excellence in service. Fresh and vibrant colors are here to help the car service to distinguish from other same services and become eye-catching.

The main goal of this car service branding is to meet expectations of the target audience. The clients want to make sure that their cars are safe and on the road, so they need to get preventative maintenance or get support with car issues.

To display both guaranteed service and attention to customers’ needs of this car service workshop the combination of modern strict font and elegant graphic hand drawn elements is used. The stylized pictures of steering wheel, screwdriver, wrench and screw heads become memorable and match the idea of car service.

Thank you for the attention to the second part of my project.