Getting Them There
Scotiabridge is a retirement financial product developed by Scotiabank that required a brand identity before being presented to the Jamaican market.
GetCaught Media created the name “Scotiabridge” & designed its signature red bridge logo. We also prepared all internal communication pieces plus in-branch and outdoor branding. As part of an island wide teaser campaign, we placed abstract yet relevant messages in public spaces such as parking lots and gradually revealed the name and nature of the product. This kept the public’s interest engaged and created the desired buzz.
We coordinated the Scotiabridge launch using traditional media and also developed a mini-website to educate the general public about the importance of a comfortable retirement. The brand’s identity connected with its target audience in a powerful way, contributing to a successful product launch. Shortly after its roll-out, subscription numbers beat expectations and Scotiabridge surpassed its first target for attracting new subscribers.
