THE BRIEF
To launch and Drive Awareness for McCain Prosperity Spiral Fries
Create immediate impact for the Product Brand
Create a strong value proposition that supports the product name - ‘Prosperity’
Create immediate impact for the Product Brand
Create a strong value proposition that supports the product name - ‘Prosperity’
What is our biggest opportunity to create immediate impact?
‘Prosperity’ as a name was chosen with the sole purpose to gain immediate traction via association of McDonald’s Twister Fries which is part of their Prosperity product range.
But...
Prosperity should be all year round.
Not just before Chinese New Year.
Not just before Chinese New Year.
THE IDEA
Prosperity All Year Round
Prosperity All Year Round
A campaign that celebrates prosperous and joyful moments all year round.
Credit
Client: McCain
Agency: Humanics
Executive Creative Director : Kamal Gangaram
Art Director : Christopher Chow, Sandy Ng
Client: McCain
Agency: Humanics
Executive Creative Director : Kamal Gangaram
Art Director : Christopher Chow, Sandy Ng
Designer : Engku Iman, Jocelyn Yong
Copywriter : Peter Mark Nunis
Account Executive : Ng Kah Vern
Account Manager : Andrew Anderson
Account Manager : Andrew Anderson
