Bravo Idents for NBC
Bold, refreshing, and simply fun.
Bravo is a television network focusing on lifestyle and reality television. Home to Real Housewives, Top Chef and more of our guilty / not-guilty pleasures.โโโโโโโ
We worked with the creative marketing team to refresh a series of network IDs, matching that same fun and energy within the programming.
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With the device, we brought life to each ID using match cuts, snappy motion, and staccato rhythms.ย
Partnering with John Poon for sound, we intentionally crafted each ID as a separate genre.
โโโโโโโIt was critical that each ID felt visually consistent as a set, while sonically feeling unique and full of character.ย
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Visual Process
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One exploration was based on a reveal of an icon.ย
Each ident touched on glamour, fashion, reality TV and more.ย ย
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