Bravo Idents for NBC
Bold, refreshing, and simply fun.
Bravo is a television network focusing on lifestyle and reality television. Home to Real Housewives, Top Chef and more of our guilty / not-guilty pleasures.
We worked with the creative marketing team to refresh a series of network IDs, matching that same fun and energy within the programming.
With the device, we brought life to each ID using match cuts, snappy motion, and staccato rhythms.
Partnering with John Poon for sound, we intentionally crafted each ID as a separate genre.
It was critical that each ID felt visually consistent as a set, while sonically feeling unique and full of character.
Visual Process
One exploration was based on a reveal of an icon.
Each ident touched on glamour, fashion, reality TV and more.
