BACKGROUND
IGO is a health & wellness program offered by Zimbabwe’s leading medical aid service, Cimas. Specifically designed to focus on preventive health and lifestyle modification, iGO encourages members to look at key health behaviours through embracing the 8 dimensions of wellness:
IGO is a health & wellness program offered by Zimbabwe’s leading medical aid service, Cimas. Specifically designed to focus on preventive health and lifestyle modification, iGO encourages members to look at key health behaviours through embracing the 8 dimensions of wellness:
To educate the market on on the offering we created a campaign that outlines the benefits of Wellness and to establishment a top of mind awareness whereby the iGO brand is synonymous with wellness. I served as both Creative Director and Lead Designer of this advert rollout.
For more theatrical take on an educational ad campaign we Q &A collaboration of the average Joe, who is struggling with his journey to wellness and the all knowing and fit iGO Wellness guide who helps demystify the confusion.
MICROSITE
A one page online platform that supplies people with information on all things iGO. This is was made to allow visitors to sign up for the newsletter hence building up database and direct people to iGO platforms.
A one page online platform that supplies people with information on all things iGO. This is was made to allow visitors to sign up for the newsletter hence building up database and direct people to iGO platforms.
CREDIT
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Agency: Shift Engage
Executive Creative Director: Brett Mead
Agency: Shift Engage
Executive Creative Director: Brett Mead
Creative Director, Motion graphics and Designer: Carl Khombe
Designer: Tadiwa P. Mtandawari
Copywriter: Samantha T Majoni
Models: Michelina Chindiya and Melusi 'RayVines' Mukukuzvi
Video shot by : Treasury Media
Photography: Mike Wall
Designer: Tadiwa P. Mtandawari
Copywriter: Samantha T Majoni
Models: Michelina Chindiya and Melusi 'RayVines' Mukukuzvi
Video shot by : Treasury Media
Photography: Mike Wall
