Concept Ideation & Brainstorming
The 'Little Farms Winery' which branches out and boasts the brand's consultation, hospitality and customisation as supplementary services.
Consultation - Information disseminated through digital and physical channels for target audience (briefly defined: wine or premium food enthusiasts) to learn about wine pairings and enjoy them at the convenience in their home or Little Farms' own supermarkets.
Hospitality - A luxury experience rather than an educational class through a relaxed atmosphere and a furnished course of Little Farms' wine and premium food selection.
Customisation - Party packages ordered can provide exclusions to cater to potential food allergies or requests. This provides alternative revenue for those who are more product-sensitive while desiring the packaged premium selection of Little Farms' products.
Creative Process
A visual perspective; Little Farms Winery's campaign poster and mobile app design revolves around the brand's caring and polished image portrayed through their curated, all-natural and organic selection of produce. Alongside studying their store fronts, cafe and website branding, this inspires the designs to depict a fresh look with sprigs and ingredients imagery while maintaining a clean and user-friendly UI design.
A marketing perspective; the communication focuses on Little Farms' gourmet selection of products to bring about an enhanced experience. This targets people who are passionate about wines or often hold social gathering events. The focal becomes those with high disposable income demographic as well as psychographic traits of networking, desiring social connectivity to unwind or those with an appetite (literally and non-literally) for wine pairing knowledge.
Distribution wise; Little Farms is able to market digitally on social media platforms, traditionally (food magazines/out of home), and in physical stores to target new and existing consumers. Attention grabbers like shelf wobblers, standing posters and product pop up stands can be used alongside the usual product placement methods to increase sales and funnel buyers to notice and patronise the service product.
This strategy also considers benefits weighing in from clearing additional stock of selected products which streamlines inventory flow in their supply chain to bring about increased revenue.
The insights shared brings the briefing of 'Little Farms Winery'
campaign to a close.
