Red Cross of Oklahoma/Spotify Campaign.
Campaign Goal: Promote that March is Red Cross month in OKC and call out the people who say they don't have enough time to donate blood because the actual donation process takes 7-10 minutes.
The 2 Billboards are meant to grab your attention and make the reader ask why in the world Red Cross has partnered with Spotify.
Spotify collab: The idea behind the collab with Spotify is that they will be able to reach everyone who listens to songs over 7 minutes and tell them that they have enough time to donate blood throughout the month of March. Spotify would also be able to create a featured playlist with all popular songs over 7 minutes.
The playlist would also feature a link that would direct people to the donation page of their website.
Along with the playlist, any song on Spotify over 7 minutes will display a new album cover when played. The most popular songs are customized as seen in the mockups, while the rest of them would show the more general cover like the ones in the outdoor poster ads. Both the album artwork and the outdoor posters have the special Spotify QR code that would direct you to the playlist/website.
Spotify mockups:
Outdoor posters:
