Tiffany Chew's profile

Organic Rice Cracker

Apple Monkey: Organic Rice Cracker
Packaging
Apple Monkey is an organic and healthy snacks brand for babies and kids. It was established in Thailand and developed to provide a good snack which is non-allergen, organic ingredients, easy to grab and provide enough nutrients to baby and kids.  

Design objective is to create an interesting and convenient snack packaging that allows mothers to provide a healthy diet for their kids in a fun and easy way.

The concept and idea behind this packaging design use joyful and bright colours visual to design and uses simple machinery to increase the fun while playing.
Snack packaging design corresponds to the colours of the three flavours so that they can be easily distinguished.

Cute illustrations printed on snack packaging to create a colourful and interesting tone and mood to attract the attention of kids easily. The visual shows that different rice crackers are enjoying the fruit in playtime.
The finger puppets are made with reference to the shape of the rice cracker. Parents can use finger puppets to interact with their kids during snack time.

In addition to playing with the puppets with your fingers, the packaging itself has a mechanism that allows the puppets to insert and play together. When you rotate, the finger puppets will swing up and down as if they were dancing.
This illustration design uses a farm environment to show that the raw materials for snack production are fresh organic food, and also promises parents to provide high-quality snacks without allergies so that babies and children can get enough nutrition.
*This is a student project and not affiliated with the Apple Monkey company.
Organic Rice Cracker
Published:

Organic Rice Cracker

Published:

Creative Fields